Vudu

(Owned by Walmart)

Role: Sr. Writer/Product Marketing manager

A great thing about writing for Vudu was the ability to do things like stand in a room with a bunch of co-workers with wildly different accents and shout at the new Xbox One to test the Vudu app on the console.

Vudu is special in that it’s a streaming service with Android & iOS, PlayStation & Xbox apps, it’s was also connected with UltraViolet (cloud storage), and with all the movie studios. So there was a lot to write, and test, and write again.

I created the content strategy for VUDU’s marketing and user experience and created an editorial calendar to make sure our Social media, Marketing, and in-store deadlines were manageable.

I worked on the new brand and editorial guidelines for their brand refresh, as well as the UI and web copy for the website refresh.

I wrote web pages, FAQs, blog posts, headlines, emails, postcards, and promotional copy for business partners’ banners, and ads.

Walmart partnered with Vudu to create a way for their customers to buy a DVD in the store, scan their receipt with the app, and have a digital copy of that movie waiting for them online.