Category: Content strategy
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Google
Role: UX Writer Cloud Identity is one of Google’s most complex projects. The Admin Console is used by thousands of business customers (IT Admins, Support agents, Resellers) to manage millions of users and devices across the world. We have several feature teams within Cloud Identity focused on bringing ground-breaking, innovative new tools for our users […]
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Monster
Role: CopymonsterThe challenge: Monster was rebranding itself as a dynamic lifestyle brand and had partnered with Disney to release a limited edition set of headphones for the new TRON movie. I created the content strategy and wrote the majority of the product copy for the TRON family of products for the product packing, manuals, and […]
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Vudu
(Owned by Walmart) Role: Sr. Writer/Product Marketing manager A great thing about writing for Vudu was the ability to do things like stand in a room with a bunch of co-workers with wildly different accents and shout at the new Xbox One to test the Vudu app on the console. Vudu is special in that […]
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Logitech
Role: WriterThe challenge: A global brand refresh meant writing new product communication briefs for all legacy, current, and upcoming products for packaging, sales, and web. A communication brief is extensive and includes the product positioning statement, description, website copy, international retailer/partner copy, specs, and packaging copy. I partnered with both domestic and international business units […]
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Bank of the West
Role: Content Strategist/UX Lead I was the UX lead for a lot of my projects. I wrote for all channels of Digital Channels Sales, including web, mobile, service emails, and global B2B customers, and contributed to our style guide. BotW – The Mobiling The challenge: The bank did have a mobile app, but it was […]
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Clover
My foray into start-ups aka I can move fast, but I actually do need time to be thoughtful and strategic. Role: Content managerClover helps out small businesses make money, track inventory, provide customer loyalty programs, and customize their point of sale (PoS) systems to work with all their backend systems. As content manager I touched […]
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Intuit
Role: Sr. UX writerThe challenge: Small business owners needed a way to track everything for a project in one place in QuickBooks Online – invoices, receipts, payments in, payments received, and a way to invoice in installments. We created a new feature called “Projects” and a new style of invoicing both of which had to […]