Monster

Role: Copymonster
The challenge: Monster was rebranding itself as a dynamic lifestyle brand and had partnered with Disney to release a limited edition set of headphones for the new TRON movie.

I created the content strategy and wrote the majority of the product copy for the TRON family of products for the product packing, manuals, and voice-over script for an amazing micro-site. (Fun fact– I’m a huge gamer and Sci-fi fan so this was a hugely fun product. I was able to tap one of my friends to provide the voice-over for the site)

The challenge: Monster wanted to capitalize on the release of Apple’s new iPhone 4S and showcase their line of Apple accessories. My task was to come up with a brand voice that was a hybrid of Monster and Apple and create an overall campaign slogan, write the product family story as well as a story for each category (Clean, Charge, Connect, and Listen).