The challenge: A global brand refresh meant writing new product communication briefs for all legacy, current, and upcoming products for packaging, sales, and web.
A communication brief is extensive and includes the product positioning statement, description, website copy, international retailer/partner copy, specs, and packaging copy.
I partnered with both domestic and international business units to make sure we covered the product’s entire lifecycle.
The challenge: Logitech bought Ultimate Ears and red-designed their website and product packaging.
I helped write the website and packaging.