Vudu

Paula on May 20, 2019

(Owned by Walmart)

Role: Sr. Writer/Product Marketing manager

A great thing about writing for Vudu was the ability to do things like stand in a room with a bunch of co-workers with wildly different accents and shout at the new Xbox One to test the Vudu app on the console.

Vudu is special in that it’s a streaming service with Android & iOS, PlayStation & Xbox apps, it’s was also connected with UltraViolet (cloud storage), and with all the movie studios. So there was a lot to write, and test, and write again.

I created the content strategy for VUDU’s marketing and user experience and created an editorial calendar to make sure our Social media, Marketing, and in-store deadlines were manageable.

I worked on the new brand and editorial guidelines for their brand refresh, as well as the UI and web copy for the website refresh.

I wrote web pages, FAQs, blog posts, headlines, emails, postcards, and promotional copy for business partners’ banners, and ads.

Walmart partnered with Vudu to create a way for their customers to buy a DVD in the store, scan their receipt with the app, and have a digital copy of that movie waiting for them online.

Logitech

Paula on May 19, 2019

Role: Writer
The challenge: A global brand refresh meant writing new product communication briefs for all legacy, current, and upcoming products for packaging, sales, and web.

A communication brief is extensive and includes the product positioning statement, description, website copy, international retailer/partner copy, specs, and packaging copy.

I partnered with both domestic and international business units to make sure we covered the product’s entire lifecycle.

Special projects

The challenge: Logitech bought Ultimate Ears and red-designed their website and product packaging.

I helped write the website and packaging.

Bank of the West

Paula on May 19, 2019

Role: Content Strategist/UX Lead

I was the UX lead for a lot of my projects. I wrote for all channels of Digital Channels Sales, including web, mobile, service emails, and global B2B customers, and contributed to our style guide.

BotW – The Mobiling

The challenge: The bank did have a mobile app, but it was for existing users only. There was no way for potential customers to easily use the website because the site was not responsive.
This was a super contentious project with high visibility that fell to me and my designer to rescue.
I designed the strategy for taking all the desktop content into the templates my designer created. We had to work closely with all the stakeholders to prioritize features.

We came through Usability testing with a fairly high score – 88%, (20 points above average) and learned a great deal about both our users and our design.
They held a party for us when we went live!

International

The challenge: BotW is owned by a French bank, BNP Paribas. They have a lot of international customers and wanted to make it easier for ex-pats to get started in the US.
As UX lead I was in charge of the project, working with stakeholders to set the deadlines, prioritize, and do QA. We got a lot of recognition for how smoothly and on time and budget we did it.