Category: Print
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Vudu
(Owned by Walmart) Role: Sr. Writer/Product Marketing manager A great thing about writing for Vudu was the ability to do things like stand in a room with a bunch of co-workers with wildly different accents and shout at the new Xbox One to test the Vudu app on the console. Vudu is special in that […]
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Logitech
Role: WriterThe challenge: A global brand refresh meant writing new product communication briefs for all legacy, current, and upcoming products for packaging, sales, and web. A communication brief is extensive and includes the product positioning statement, description, website copy, international retailer/partner copy, specs, and packaging copy. I partnered with both domestic and international business units […]
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Bank of the West
Role: Content Strategist/UX Lead I was the UX lead for a lot of my projects. I wrote for all channels of Digital Channels Sales, including web, mobile, service emails, and global B2B customers, and contributed to our style guide. BotW – The Mobiling The challenge: The bank did have a mobile app, but it was […]