Category: Packaging
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Monster
Role: CopymonsterThe challenge: Monster was rebranding itself as a dynamic lifestyle brand and had partnered with Disney to release a limited edition set of headphones for the new TRON movie. I created the content strategy and wrote the majority of the product copy for the TRON family of products for the product packing, manuals, and […]
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Logitech
Role: WriterThe challenge: A global brand refresh meant writing new product communication briefs for all legacy, current, and upcoming products for packaging, sales, and web. A communication brief is extensive and includes the product positioning statement, description, website copy, international retailer/partner copy, specs, and packaging copy. I partnered with both domestic and international business units […]
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Clover
My foray into start-ups aka I can move fast, but I actually do need time to be thoughtful and strategic. Role: Content managerClover helps out small businesses make money, track inventory, provide customer loyalty programs, and customize their point of sale (PoS) systems to work with all their backend systems. As content manager I touched […]