Logitech

Role: Writer
The challenge: A global brand refresh meant writing new product communication briefs for all legacy, current, and upcoming products for packaging, sales, and web.

A communication brief is extensive and includes the product positioning statement, description, website copy, international retailer/partner copy, specs, and packaging copy.

I partnered with both domestic and international business units to make sure we covered the product’s entire lifecycle.

Special projects

The challenge: Logitech bought Ultimate Ears and red-designed their website and product packaging.

I helped write the website and packaging.