Portfolio for Content Strategist – UX, Paula Ashton
this project is filed under
Email Design. Micro-Sites. UI. Web.

Bank of the West – International Client Department

Client: Bank of the West’s International Clientele department

Project: The International Clientele department needed a micro-site that they could direct clients to and would also come up in organic searches. It had to address the specific needs of for our international clients, both consumers, small businesses, and start-ups while remaining on brand for BOTW but still be in line with BNP Paribas’ other properties that have the same function.

I was the UX team lead on this and worked directly with our internal client to understand their needs. My team made our recommendation for the page layout and design and I developed the content that was a blend of new content and adapting existing marketing collateral.

We delivered a micro-site with four tabs, two email forms and their reply and error messaging.

Media: Website – http://bankofthewest.com/international & https://bankofthewest.com/personal-banking/international-clients.html

 

Bank of the West - International Clientele's micro-site

Bank of the West – International Clientele’s micro-site

Bank of the West - International Clientele, Team tab

Bank of the West – International Clientele, Team tab

 

 

Bank of the West - International Clientele Services tab

Bank of the West – International Clientele Services tab

 

Bank of the West - Internationale Clientele - Products tab

Bank of the West – Internationale Clientele – Products tab

 

 

Bank of the West - International Clientele - consumer email form

Bank of the West – International Clientele – consumer email form

 

 

Bank of the West - International Clientele - business email form

Bank of the West – International Clientele – business email form

 

 

 

 

julius caesar, a long time ago