Portfolio for Content Strategist – UX, Paula Ashton
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Monster Cable Products ClarityHD

Client: Monster Cable Products

Project: Instruction card for the ClarityHD Bluetooth Speaker.

Often the trick to ensuring that the customer is happy with the product is education. You want to make sure the customer not only buys the right product for their needs, but can easily understand how to use the product.

In order to write instructions you have to actually go through the steps with the product to make sure it works.

These cards are sent to all retail partners and are seen by thousand of consumers.
Media: Printed instruction cards that go in front of the product on display shelves aka “Point of Purchase display”.

Body Copy:

“ClarityHD Bluetooth Pairing Steps
Listen in High Definition™

  1. Make sure main power switch is set to ON
  2. Press and hold until it flashes red and blue
  3. Follow your Bluetooth device’s pairing instructions to connect

Pairing Instructions”

Monster Cable ClarityHD POP

Monster Cable Clarity TableTop POP

julius caesar, a long time ago