Portfolio for Content Strategist – UX, Paula Ashton
this project is filed under
Email Design.

VUDU’s In-home Disc to Digital emails

Client: VUDU

Project: VUDU wanted to introduce a new feature in the desktop application, VUDU To Go, to current customers. I helped plan a campaign that included press releases, new graphics and copy for the website, and social media support (FB, Twitter, and VUDU’s blog). The first email was sent to every active customer on the service. The second email was sent a week later, targeted to customers who had yet to try the service.

Media: Email

julius caesar, a long time ago