Monster

Paula on May 20, 2019

Role: Copymonster
The challenge: Monster was rebranding itself as a dynamic lifestyle brand and had partnered with Disney to release a limited edition set of headphones for the new TRON movie.

I created the content strategy and wrote the majority of the product copy for the TRON family of products for the product packing, manuals, and voice-over script for an amazing micro-site. (Fun fact– I’m a huge gamer and Sci-fi fan so this was a hugely fun product. I was able to tap one of my friends to provide the voice-over for the site)

The challenge: Monster wanted to capitalize on the release of Apple’s new iPhone 4S and showcase their line of Apple accessories. My task was to come up with a brand voice that was a hybrid of Monster and Apple and create an overall campaign slogan, write the product family story as well as a story for each category (Clean, Charge, Connect, and Listen).

Apple

Paula on May 19, 2019

Under NDA

My role: UX writer
When I was at LEVEL Studios & the Rosetta agency I worked on 2 very different projects for Apple.
(LEVEL Studios is a local agency with long time ties with Apple. Rosetta bought them – until LEVEL bought themselves back.)

Intranets need love too– Apple’s unique tone and voice is used both externally and internally.
I helped bring their global intranet HR portal and internal communications into Apple’s iconic brand voice while working closely with agency creative directors and the team at Apple.

Computers help students learn – I rewrote Apple’s microsite – Apple Store for Education Institutions.

Skype

Paula on May 19, 2019

Skype for business website

Role: Writer
The challenge: Before Microsoft bought them, Skype has developed a business focused product but needed help differentiating it from the consumer offering and explaining the different plans available. I worked with the content strategist to help with the messaging strategy and execute the vision.

Emails

Cisco

Paula on May 19, 2019

Role: Writer
The challenge: Cisco asked LEVEL Studios to revamp the microsite for their “Wireless Home” marketing campaign.
I designed and created the content explaining the product and benefits.

Bank of the West

Paula on May 19, 2019

Role: Content Strategist/UX Lead

I was the UX lead for a lot of my projects. I wrote for all channels of Digital Channels Sales, including web, mobile, service emails, and global B2B customers, and contributed to our style guide.

BotW – The Mobiling

The challenge: The bank did have a mobile app, but it was for existing users only. There was no way for potential customers to easily use the website because the site was not responsive.
This was a super contentious project with high visibility that fell to me and my designer to rescue.
I designed the strategy for taking all the desktop content into the templates my designer created. We had to work closely with all the stakeholders to prioritize features.

We came through Usability testing with a fairly high score – 88%, (20 points above average) and learned a great deal about both our users and our design.
They held a party for us when we went live!

International

The challenge: BotW is owned by a French bank, BNP Paribas. They have a lot of international customers and wanted to make it easier for ex-pats to get started in the US.
As UX lead I was in charge of the project, working with stakeholders to set the deadlines, prioritize, and do QA. We got a lot of recognition for how smoothly and on time and budget we did it.