Category: Micro-Sites
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Monster
Role: CopymonsterThe challenge: Monster was rebranding itself as a dynamic lifestyle brand and had partnered with Disney to release a limited edition set of headphones for the new TRON movie. I created the content strategy and wrote the majority of the product copy for the TRON family of products for the product packing, manuals, and […]
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Apple
Under NDA My role: UX writerWhen I was at LEVEL Studios & the Rosetta agency I worked on 2 very different projects for Apple.(LEVEL Studios is a local agency with long time ties with Apple. Rosetta bought them – until LEVEL bought themselves back.) Intranets need love too– Apple’s unique tone and voice is used […]
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Skype
Skype for business website Role: WriterThe challenge: Before Microsoft bought them, Skype has developed a business focused product but needed help differentiating it from the consumer offering and explaining the different plans available. I worked with the content strategist to help with the messaging strategy and execute the vision. Emails
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Cisco
Role: WriterThe challenge: Cisco asked LEVEL Studios to revamp the microsite for their “Wireless Home” marketing campaign. I designed and created the content explaining the product and benefits.
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Bank of the West
Role: Content Strategist/UX Lead I was the UX lead for a lot of my projects. I wrote for all channels of Digital Channels Sales, including web, mobile, service emails, and global B2B customers, and contributed to our style guide. BotW – The Mobiling The challenge: The bank did have a mobile app, but it was […]