Yahoo

My role: UX Writer for Small Business department

The Small Business department helps their members learn how to market their business and become more profitable through educational blog posts and summits.

Before responsive was a thing, Duda (a member of Yahoo!’s small business group) helped optimize websites for mobile devices.

Vudu

(Owned by Walmart)

Role: Sr. Writer/Product Marketing manager

A great thing about writing for Vudu was the ability to do things like stand in a room with a bunch of co-workers with wildly different accents and shout at the new Xbox One to test the Vudu app on the console.

Vudu is special in that it’s a streaming service with Android & iOS, PlayStation & Xbox apps, it’s was also connected with UltraViolet (cloud storage), and with all the movie studios. So there was a lot to write, and test, and write again.

I created the content strategy for VUDU’s marketing and user experience and created an editorial calendar to make sure our Social media, Marketing, and in-store deadlines were manageable.

I worked on the new brand and editorial guidelines for their brand refresh, as well as the UI and web copy for the website refresh.

I wrote web pages, FAQs, blog posts, headlines, emails, postcards, and promotional copy for business partners’ banners, and ads.

Walmart partnered with Vudu to create a way for their customers to buy a DVD in the store, scan their receipt with the app, and have a digital copy of that movie waiting for them online.