Author: Paula
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Bank of the West
Role: Content Strategist/UX Lead I was the UX lead for a lot of my projects. I wrote for all channels of Digital Channels Sales, including web, mobile, service emails, and global B2B customers, and contributed to our style guide. BotW – The Mobiling The challenge: The bank did have a mobile app, but it was […]
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Clover
My foray into start-ups aka I can move fast, but I actually do need time to be thoughtful and strategic. Role: Content managerClover helps out small businesses make money, track inventory, provide customer loyalty programs, and customize their point of sale (PoS) systems to work with all their backend systems. As content manager I touched […]
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Intuit
Role: Sr. UX writerThe challenge: Small business owners needed a way to track everything for a project in one place in QuickBooks Online – invoices, receipts, payments in, payments received, and a way to invoice in installments. We created a new feature called “Projects” and a new style of invoicing both of which had to […]