About Paula

9.2021 – Promoted to Content Design manager. I’ve grown the team from 3 to 11. As the most senior in my discipline and the only manager, I support the writing teams in China, Hong Kong, and Singapore as well.
I’ve created a team culture where we can be present, vulnerable, and constructive. Teaching and mentoring happens throughout the team, making sure we’re all getting what we need to grow professionally and make an amazing product.

4.2021 – Promoted to Team Lead, I’m managing a team of 7 content designers.

4.2020 – I’m the 2nd UX Writer/Content Designer at Okcoin. We’re a crypto-currency exchange, so my focus is making complex, abstract concepts accessible for a global audience.

6.2019 – I’m on the Fonts team, part of the Material team. It’s like I’m taking a master class on typography to learn about variable fonts. We work on things that actually affect the infrastructure of the internet. I often feel like I’m in a William Gibson novel.

7.2018 – I’m on the Cloud Identity team working with some of my former friends/teammates from the Payments team. I’m working on the admin console as well as updating foundational guidelines and helping our amazing techwriters cross-train in UX writing. I’ve also co-taught a UXW training for non-writers.

7.2017 – I joined Intuit’s QuickBooks Online team to write for a QuickBooks Online. I ended up working on a lot of foundational projects across the org as well as creating the GDPR microsite.

7.2016 – I was super delighted to join Google’s payments platform team as the UX writer. I worked closely with my ENG and PM partners to ensure the best possible global payments experience for our customers and internal users. I’ve participated (and loved) 3 different design sprints.
I was also a member of the Scribbler team that creates Google’s Doodle blog.

2.2016 – I was the Sr. Content Manager in UX for the almost not-a-startup, Clover Network. They never had a content department before, and I worked to build a nimble and collaborative Content Team. I created content, processes, and guides for designing, writing, and governance, as well as training the jr. writer. I created a UX library for the entire company to use.

2015  – I was a Sr. Content Strategist in UX & UX lead at Bank of the West. Our UX team operated as an internal agency and handled all the projects for Digital Sales across all channels. I worked closely with everyone. We stood for our users and pushed back when necessary for the best possible customer experience.

2014 – I was a Global Content Designer with PayPal in the User Experience department. I was on the merchant on-boarding team. Our goal was to give merchants of all size, all around the world, the best possible introduction to PayPal.

I worked on multiple merchant flows including our Partner experience and the radical re-design of the PayPal Payments Pro experience. I loved being in the Usability lab and seeing how my content tests with actual customers and being able to write new content on the fly with the developers to see how it tests.

2013 – I was the sole copywriter at VUDU, a Walmart company. I worked on the new brand and editorial guidelines for their brand refresh, as well as the UI and web copy for the website refresh.

2012Rosetta (formerly LEVEL Studios) asked me to come back and work on a special internal project for Apple.

I had a great time in the six months I spent at Yahoo! with the Small Business Department.

2011 – At LEVEL Studios, I wrote a new website for Skype’s business division, and a dozen email templates for Skype customers.
I refreshed Apple’s microsite – Apple Store for Education Institutions.
I also wrote a micro-site for Cisco/Linksys’ Wireless Home product line. I edited the website for Steven Soderbergh‘s Contagion.

2010 Monster Cable Products was focused on becoming a dynamic lifestyle brand with a variety of consumer electronic products that year. Using my background as a gamer and Sci-fi fan I created the content strategy and wrote the majority of the product copy for the TRON family of products for an amazing micro-site.

And almost a year later I was invited back to help out with to write more micro-sites and sales collateral.

I’ve had two separate contracts with The Men’s Wearhouse to support bringing a brick and mortar store online. I helped develop the brand’s voice and tone. It was a blast to work in the photo studio while the clothes were being prepped and shot while we were writing.

2008 – At Logitech, I was part of the team that handed the change in brand voice. I worked closely with different international business units to support a variety of new products as well. I designed the content strategy for the lifespan of a product throughout web, marketing, retail parters, regional changes, and packaging.

2007 – My 18 months at Walmart started in consumer electronics and ended as the writer for the Baby department. I wrote the majority of my copy straight from the samples. My office was often full of racks of baby clothes and merchandise. By the time I left, my contract had been renewed 3 times.